SuperNissan.net EXCLUSIVE Article
In 1990 Nissan introduced the Infiniti branch of their organization as a contender in the luxury car market. To date, it’s been a spectacular success. Each model has sleek lines, aerodynamic styling and all the comforts of the standard luxury car at competitive prices. To North American consumers beginning to tire of standard high-priced luxury vehicles, Infiniti was a welcome change.
Infiniti’s success was practically guaranteed, given the planning that went into it. Dealerships were carefully chosen and dealers trained to provide unparalleled service and customer satisfaction. Nissan established a VSAT network to link their Infiniti dealerships, insuring that none would be without vital information needed to serve their customers.
In today’s tough market, Infiniti continues as a force to be reckoned with. While new car sales are taking a beating in today’s economy, Infiniti sales figures keep climbing. The branch has been so successful for Nissan that they will soon open dealerships in Europe, whereas at the present they are only in the United States. The “total ownership” concept that stresses service and customer satisfaction keeps the Infiniti at the top of the automotive heap. While other manufacturers report declining sales, Infiniti’s have been steadily increasing. By combining comfort, style, performance and competitive prices, Nissan continues to profit from their Infiniti branch.
SuperNissan.net EXCLUSIVE Article
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